Group, Health, Life, Disability, & Annuities
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About Us

IAMS, which stands for Independent Agency Marketing Services, was established in 1988 and has worked with clients throughout Florida since inception. IAMS has experienced steady selective growth over the years, relying upon word of mouth referrals from our ever-growing client list. This makes IAMS a boutique in the benefits/insurance industry. IAMS started as a Master General Agent working with agents and agencies throughout Florida to find the right coverage for a given location/situation. Soon agents were recommending clients deal directly with IAMS due to the professionalism, experience and diligence it would bring to the case. We desire to attract quality clients and build relationships that endure. IAMS will not present a spreadsheet of numbers and ask a client to pick one! Our associates will take your specific needs and circumstances into account and determine a solution and a recommendation for your specific needs. We at IAMS rely on old-fashioned service and attention to detail to retain our existing clientele while continuing to expand our base of select quality clients. We have included a brief bio of each of our in-house associates to enable you to see who you will be working with and know something about who they are, and what they can offer you. Please enjoy our site and let one of us know if we can be of any assistance.


Health Insurance for Individuals and Families

Greg Benjamin
Greg transferred to Clearwater, FL as a District Sales Coordinator in 2003 with Aflac (Insurance Company), and joined IAMS Inc.(Insurance Agency) in 2004 working with large & small employers with their benefit plans.

Prior to this, Greg started his insurance career in 1999 with Aflac in Jasper Indiana. In 2000 he joined the Waldroup Insurance Agency in Princeton Indiana. His background has been mainly working with employee benefits, and executive Life & disability.

Greg now resides in Clearwater with his wife Sara, and son Caleb since February of 2003. His positions have ranged from Agent, Trainer, and Agency relations to District Sales Coordinator. Greg has an extensive amount of experience in the field of Voluntary Benefits, and Disability coverage for Employees, Executives & Professionals.

Greg can be reached @ 727-480-4531


Health Insurance for Individuals and Families

David J. Carlson (Dave)
David was born July 21, 1969 in Dunedin, FL. David received an Associates Degree from SPJC in 1991 and attended Florida State University from 1991-1993 receiving a bachelors degree in Risk Management and Insurance. David left Tallahassee, FL and came back to Clearwater, FL to work in the insurance industry as a Public Adjuster, and has also worked as a Property and Casualty consultant for Siver Insurance Consultants in St. Petersburg and a Life Agent in Tampa Fl. David has worked on a full-time basis with Iams, Inc. since 2005. He has been involved in training agents and agencies alike on insurance concepts and regulations. David currently holds his Life, Health & Variable Annuity license.


Short Term Major Medical / Temporary Health Insurance

Herschel E. Vance III (Chip)

Herschel was born May 18, 1969 in Jacksonville, FL. He is the third Herschel E. Vance to go into the insurance industry thus “Chip” as a nickname, for “Chip off the old block”. Chip Vance received an Associates Degree from SPJC in 1992 and attended Florida State University from 1993-1997. Herschel was in the USNR from 1991 thru 1994 and was stationed in Kings Bay, GA and New London, CT for ACDUTRA. Chip left Tallahassee, FL and came back to Clearwater, FL to work in the insurance industry with his father and grandfather. Chip has worked with Iams, Inc. since 1998 as Marketing Director and Director of Agencies. He has been involved in training agents and agencies alike on insurance concepts and regulations. Chip holds his Life, Health & Variable Annuity license along with Independent Adjusters License –All Lines. In 2005 Chip worked as an Independent Adjuster for State Farm in Louisana after Katrina and Rita.



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